NJ Mutual Fund

NJ Mutual Fund is an entity within the 27-year-old NJ Group, a prominent player in the Indian financial services industry recognized for its strong distribution capabilities. The group was founded in 1994 by first-generation entrepreneurs Mr. Neeraj Choksi and Mr. Jignesh Desai, and it now operates with over 95 offices across the country. NJ India Invest contributes more than Rs. 11,551+ crore to the current assets under management (AUM) of the Indian Mutual Fund Industry through over 3,80,354+ active partners.

NJ Mutual Fund is guided by data-driven expertise and focuses on a Rule-Based Active Investment management style. Its investment philosophy aims to deliver superior returns while controlling risks. The Investment Team employs a three-pronged approach: utilizing time-tested factor-based rules to identify stocks with potential for superior returns; leveraging financial data, balance sheet information, business responsibility reports, and ESG scorecards to eliminate companies with wealth-destroying potential; and finally, using sophisticated tools to create optimal portfolio weights based on stock correlation, volatility, and expected returns. This process is designed to minimize human biases and develop Rule-Based methodologies that aim to deliver active returns exceeding benchmarks, ultimately simplifying investing for investors and partners with "True to Label" portfolios and minimal daily human intervention.